I’ve been reading Jeremy Clarkson’s excellent Clarkson on Cars, a collection of columns he has written to do (at least vaguely) with motoring. In one of them, he ponders a question that has long puzzled me as well: what is the point of paying a huge amount of money for a personalised number plate which is a reference to the model of your car? I often see cars with plates like JAGUAR – ZN and BMW316 – ZN. I just don’t get it. For those car aficionado’s who would care and/or be impressed that your vehicle is a BMW 316, they already know that by the time they can read your plate. For those people who couldn’t care less, the plate isn’t going to suddenly make them impressed. I really don’t follow the logic behind it – but yet I’ve seen so many people with R1500 license plates which serve as a magnification of the badge on the boot of their car.
I can well understand personal personalised plates, that may bear some significance to the owner – a bible verse or significant phrase perhaps (I wouldn’t get one myself, but I can see the point at least). A vehicle identifier I’ll admit I just don’t understand though.